Now in its fifth year, the goPINK Project is an annual event held during the month of October, in honor of Breast Cancer Awareness Month, in which hair salons, businesses and schools come together to raise funds for the Middlesex Hospital Cancer Center.
Donations cover the costs of integrative medicine therapy for patients, a complement to conventional treatment that focuses on the whole person – mind, body and spirit. Patients choose from yoga, Reiki, massage, reflexology, meditation and more.
Middlesex Hospital’s Cancer Center and its Nationally Accredited Comprehensive Breast Center provide the latest technology, treatment and clinical trials for a wide variety of cancers, with the personal touch of a nurse navigator.
Georgi Marino and Ellie Gagnon, owners of EG Salon in Middletown, established this annual fundraiser in 2010. Since that time, the event has raised $68,393 to support breast cancer patients at Middlesex Hospital.
During the event, individuals receive pink hair extensions and purchase t-shirts for $20 each from area hair salons and can make purchases at local businesses to support the cause.
"We are extremely grateful for the overwhelming support the goPINK fundraiser provides to women in our community," says Sarah Moore, Middlesex Hospital Director of Philanthropy. "The dedicated efforts of everyone involved make a real difference for our patients."
This year, a special goPINK party will be held at La Boca Mexican Restaurant and Cantina in Middletown on Wednesday, October 8, from 4:30 to 6:30 p.m. A $15 cover charge includes live music, appetizers, beer tastings and a raffle. Tickets can be purchased at www.middlesexhospital.org/gopink or by calling (860) 358-6200. (The link also provides a complete listing of participating salons and other businesses and what they are offering as part of this year’s goPINK Project).RETURN TO TOP