Middlesex to Rebrand
Over the years, Middlesex has grown to include many services located outside the walls of the Hospital. Middlesex has a network of primary care offices, three urgent care centers and five physical medicine and rehabilitation offices. It offers homecare and assisted living, and the list goes on.
It is often difficult to explain these many different parts and how they all fit under the Middlesex Hospital umbrella, but one thing has become very clear. Middlesex's current brand name no longer accurately reflects what Middlesex does and what it can provide.
In an effort to help the community better understand, Middlesex's branding will soon change to include the name Middlesex Health and a new, more modern logo that better represents the organization's incredible growth.
By rebranding, Middlesex is updating its story and writing a new chapter. The organization, which is one of the few nonprofit health systems remaining in Connecticut, has evolved and expanded for the good of its patients, and it has become a more comprehensive health partner. It's become Middlesex Health.
Middlesex remains committed to the communities it serves, and it will continue to provide the same high quality, compassionate care and personalized service that you've come to expect. The new brand is important and symbolic of Middlesex's growth, and these changes will benefit the organization – and you!
Over the next few months, you will begin to see the new brand name and logo on Middlesex signs and other materials, including staff uniforms and informational brochures. There will also be a new TV commercial, and Middlesex will soon launch a new, more user-friendly website.
Do note that a change like this does not happen overnight. The transition will take months to complete. Please be patient. Middlesex is doing this work for you.
Moving forward, Middlesex remains a strong, independent, community health system – one that strives to always be your first choice for health care. Your health and safety is of the utmost importance, and these improvements are being made to better serve you. You are the priority.
In a move that will help increase access to care, Middlesex Health Urgent Care, Old Saybrook, is relocating.