Middlesex County "Goes Pink In October"

Now in its seventh year, the goPINK Project is an annual event held during the month of October, in honor of Breast Cancer Awareness Month, in which hair salons, businesses and schools come together throughout Middlesex County to raise funds for the Middlesex Hospital Cancer Center.

The seventh annual goPINK Project underwrites no-cost massage, Reiki, reflexology, and other integrative medicine modalities, for patients experiencing fatigue, pain, neuropathy and other cancer-related symptoms.

Middlesex Hospital’s Cancer Center and its Nationally Accredited Comprehensive Breast Center provide the latest technology, treatment and clinical trials for a wide variety of cancers, with the personal touch of a nurse navigator.

Georgi Marino and Ellie Gagnon, owners of EG Salon in Middletown, established this annual fundraiser in 2010. Since that time, the event has raised $130,351 to support breast cancer patients at Middlesex Hospital.

During the event, individuals receive pink hair extensions for $20 each from area hair salons and can make purchases at local businesses to support the cause.

“We are extremely grateful for the overwhelming support the goPINK fundraiser provides to women in our community,” says Sarah Moore, Middlesex Hospital Director of Philanthropy. “The dedicated efforts of everyone involved make a real difference for our patients.”

The first annual goPINK Team Fun Run/Walk was held on Sunday, September 11, 2016 from 9 to 11 a.m. at the Middletown High School track, to support the goPINK program.

Also this year, a special goPINK party will be held at the Mattabesett Canoe Club in Middletown on Tuesday, October 4, from 6 to 8 p.m. A $15 donation includes live music, appetizers, wine and beer tastings, raffles and more. Tickets can be purchased at www.middlesexhospital.org/gopink or by calling 860-358-6200.