goPINK to Kick Off Annual Campaign With Downtown Waddle

Press Release, September 27, 2023

MIDDLETOWN — This year’s goPINK fundraising campaign kicks off on October 4 with a new event — the Downtown Waddle.

For this special event, goPINK has partnered with several businesses on Main Street in Middletown. The businesses will offer a special promotion or discount on October 4 between 3 p.m. and 8 p.m. to those who purchase Downtown Waddle tickets. Proceeds benefit goPINK.

Downtown Waddle tickets are $25 for adults and $10 for children. To learn what businesses are participating and to purchase a ticket, visit

Returning this year is “What The Duck?” Introduced in 2022, goPINK collaborates with the City of Middletown, the Middletown Downtown Business District, the Middlesex County Chamber of Commerce and Middlesex Health Cancer Center to raise money for cancer patients. More than 40 business in Middletown and throughout Middlesex County purchased and decorated wooden ducks to help raise awareness of early cancer detection. The ducks will be on display in downtown Middletown October 1 through October 31. Members of the public will be able to vote for their favorite duck and will be entered to win prizes. 

In addition, there are other ways to support goPINK.

You can make a general donation. All support is welcome. Local businesses and schools will also raise money for goPINK throughout the month of October.

Over its 14-year history, goPINK has raised more than $395,000 for Middlesex Health Cancer Center. All proceeds help cancer patients receive free integrative medicine therapy, including patients who have breast cancer.

Integrative medicine includes massage therapy, reflexology and acupuncture. These are therapies that are not covered by insurance, and they help patients with symptoms of cancer treatment, including fatigue, pain and even nausea.

For more information and to support goPINK, visit

“Middlesex Health is always grateful for goPINK’s support,” says Sarah Moore, Middlesex Health’s executive director of development. “By contributing to goPINK, you are directly helping cancer patients right here in Middlesex County.”

Contact Information

Public Relations Director
Amanda Falcone

More Press Releases

January 25, 2023

Middlesex Health’s Crescent Center to House Outpatient Mental Health Services

To help better serve its community, Middlesex Health is improving access to its mental health services for both children and adults.

September 29, 2022

goPINK Kicks Off 2022 Cancer Center Fundraising Campaign

Now in its 13th year, goPINK continues to raise money for Middlesex Health Cancer Center in unique ways.

Explore More News, Events & Media