goPINK Raises More Than $44,000 for Cancer Patients

Press Release, December 20, 2019
goPINK 2019
Photo credit: Sandy Aldieri, Perceptions Photography

MIDDLETOWN — The goPINK Project, which celebrated its 10th anniversary this year, raised $44,542 in 2019 to support Middlesex Health Cancer Center patients. This is the most goPINK has ever raised in a single year.

Thirty-four businesses, schools and local sports teams collectively raised money for goPINK. Fundraising events included the goPINK Fun Run/Walk and a goPINK kickoff party at Baci Grill in Cromwell. This year, goPINK marked its milestone anniversary by honoring Middlesex Health breast surgeon Andrea Malon, who serves as the Cancer Center’s medical director.

Throughout its history, goPINK has raised $263,856, providing free integrative medicine therapy to nearly 1,500 cancer patients. Integrative medicine includes massage therapy, reflexology and acupuncture—therapies not covered by insurance. They help patients cope with treatment side effects.

“It’s always wonderful when a community comes together to help people,” says Sarah Moore, Middlesex Health’s director of development. “We appreciate goPINK’s efforts and are grateful for the kindness and generosity of others. Our cancer patients will benefit tremendously from their support.”

For more information about goPINK, visit

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Amanda Falcone

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