Pandemic Changes goPINK Project Annual Fundraiser

Press Release, October 2, 2020

MIDDLETOWN — The goPINK Project, which raises money for Middlesex Health Cancer Center, will still hold its annual fall fundraiser this year, but it will look very different due to the COVID-19 pandemic.

Usually, local businesses and schools raise money in various ways for the cause. Local hair salons raise money by putting pink streaks in people’s hair, and youth sports teams also show their support. There’s an annual Fun Run/Walk and a goPINK Party. This year, however, most of those events won’t happen. Due to the pandemic, the goPINK Project will primarily raise money through a fundraising effort called All Quacked Up, a duck race.

Throughout the month of October, you can participate by donating to the goPINK Project as an individual or by forming a duck race team. Teams can be created, and donations can be made, at

The duck race will be held November 2 at 5 p.m., and it will be live streamed on the goPINK Project Facebook page, @GOPINKPROJECT. Rubber ducks will be tossed into a body of water. The sponsors of the first ducks to reach the finish line win prizes. There will also be prizes for the top fundraising teams.

A donation of $10 will result in sponsoring one duck. For each additional $25, another duck will be entered into the race for you. If you donate $500 or more, a larger size duck will be entered in the race for you.

For duck race teams, the minimum fundraising goal is $100. For that amount, four ducks will be entered in the race. For every $500 raised, a larger size duck will be entered into the race for your team.

And, as always, you can find other ways to donate to goPINK. All donations are welcome.

The goPINK Project is in its 11th year. The money raised helps Middlesex Health cancer patients receive free integrative medicine therapy, including patients who have breast cancer. Integrative medicine includes massage therapy, reflexology and acupuncture — all therapies not covered by insurance. Integrative medicine helps patients with symptoms of cancer treatment, including fatigue, pain and nausea.

Since 2010, the goPINK Project has raised more than $263,856 and has helped 1,400 patients.

Contact Information

Public Relations Director
Amanda Falcone

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